Zodiac Jules

Designer Charm Jewelry with a Unique and Whimsical Brand Identity.

Zodiac Jules is a high end, vintage charm and jewelry design company based in Los Angeles, California. Our mission was to create a brand that was stylish, playful and fashion forward, yet warm and inviting. We came up with a color palette that felt fresh and youthful yet had nods to vintage tones. We created a primary & secondary logo as well as a fun sub mark that is perfect for use on packaging and labels.

The logo was placed on the front of the Zodiac Jules flagship store in Los Angeles.

We feel that our bright and colorful direction sets Zodiac Jules apart in the market. We leaned into personality and stayed away from common trends in the jewelry and charm industry.